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Jeff Goddard
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Jeff , our Senior Sponsorship Sales Executive, became a fan of motorsports at a young age as his family was deeply involved in the promotion and management of several dirt tracks in the southeast. As he grew, his duties shifted to behind the scenes track management and public relations. Upon completing college in 1998, Jeff and his new wife relocated to North Carolina where he immediately began to pursue a dream of working in the racing industry. His career started out in the corporate headquarters for the Richard Petty Driving Experience where he worked directly with dozens of mainstream NASCAR corporate sponsors. He later worked alongside NASCAR’s Drive for Diversity program. Over the past few years, Jeff served as a Public Relations & Driver Agent for auto racing competitors & the Chief Marketing Officer for a NC based Motorsports Marketing & Management firm. While his passion for motorsports is shared between dirt & asphalt racing, he considers NASCAR to be the true inspiration for his 25 year love of motorsports. He is especially fond of the historical side of racing and remains a fan of the late NASCAR legend, Tim Richmond. He also enjoys spending time with his wife and three children, restoring classic cars and local short track racing. Jeff is an alumni of Marshall University where he majored in Business and Public Relations.
He is also a member of the North Carolina Motorsports Association, the Motorsports Legislative Action Network, National Motorsports Coalition, & the SEMA Action Network. Jeff brings more than just his marketing experience to the Activ8 team. Jeff is a racer who holds a true passion for the sport and realizes the value of the product we offer the sponsor and client. His consistent ability to track trends in the business community has opened many doors for companies with a desire to utilize motorsports to build their brand.
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