Jennifer Calinoff
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As President of Activ8, Jenn Calinoff is not your typical marketing person. Her hands-on approach from identifying and developing business relationships to ensuring they receive maximum value has made her one of the premier dealmakers in the NASCAR marketing arena.
Her primary functions range from creating the partnerships, constructing and negotiating the contracts and activating the program. She has worked with major players in the game such as Regis Corp., Supercuts, CitiFinancial and Family Dollar Stores. Her understanding of the marketplace and how it relates to business-to-business programs is unparalleled. Jenn also brings a "Hollywood" flair to the company as she worked previously with Terry Bradshaw and currently works with A-list actor Patrick Dempsey and his Grand-Am race team.
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