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SMP Motorsports Announces Relationship with Activ8 Communications
MOORESVILLE, N.C. (April 21, 2010) - SMP Motorsports recently signed with Activ8 Communications for their public relations, branding, social media and sponsorship needs. SMP Motorsports races dirt late models at dirt tracks in the southeast, including the Dirt Track at Charlotte, and will call on Activ8 Communications to promote the team and other special projects.
Activ8 Communications, based in Mooresville, N.C., is a full-service public relations and branding firm founded by veteran NASCAR Sprint Cup Series spotter Mike Calinoff. SMP Motorsport's decision to sign on with the organization was based on Activ8's specialization in motorsports, consultation in acquiring sponsorship and the ability to manage the team's PR and branding. Increasing fan interaction through digital media and social networking is also a main goal for the partnership.
"I am excited to work with Activ8 Communications," said Roberson. "I came to Activ8 because of their reputation in the industry, and everyone that I have worked with there has been great. I am looking forward to working toward sponsorship for SMP and promoting our future endeavors."
Activ8 owner Mike Calinoff is looking forward to the firm's partnership with SMP Motorsports. "I'm thrilled to have SMP Motorsports on board at Activ8," said Calinoff. "Their four competing teams and special projects will provide a unique arena for our company to branch to other areas in the motorsports industry. Sue is very successful, and we are excited to help her take her racing endeavors to the next level."
SMP Motorsports' season will being at the Dirt Track at Charlotte in May 2010. For more information visit smpmotorsports.net.
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