True Street Drag Racing Partners with Activ8 Communications

MOORESVILLE, North Carolina (February 10, 2010) - True Street Drag Racing (TSDR) has recently signed on with Activ8 Communications for its public relations, branding and social media needs. TSDR, a drag racing sanctioning body based out of West Allis, WI, is known for its legal quarter-mile drag racing series in the Midwest.

Activ8 Communications, based in Mooresville, North Carolina, is a full-service public relations and branding firm founded by veteran NASCAR Sprint Cup Series spotter Mike Calinoff. TSDR's decision to sign on with the organization was based on Activ8's specialization in motorsports and the ability to manage the series' PR and branding, while increasing fan interaction through digital media and social networking.

"True Street Drag Racing will be Activ8's first reach outside of the oval-track racing sector," said Calinoff. "The opportunity to bring our knowledge of motorsports to drag racing while simultaneously gaining insight from the drag racing branch of motorsports is phenomenal. This partnership will be a great way for both companies to grow and learn from one another."

TSDR began as a group that gathered to race in the Midwest and later progressed into an official association for racers. In 2009, the association developed into a company promoting drag racing-True Street Drag Racing. Being in the heart of the Midwest, TSDR attracts local racers as well as drivers from the National circuit.

Set to expand from seven to eleven classes in 2010, TSDR will use Activ8 as a liaison between fans, drivers and the series to collaborate and discuss upcoming events and motorsports news. This partnership will bring these groups together on a level that the series has never had before.

"True Street Drag Racing is excited to join forces with Activ8 Communications to promote our heads-up drag racing series to Midwest racers and fans. Activ8 will create the buzz we need to expand this series to indeed be the largest quarter-mile heads-up drag racing series," said Becky Wardlow, President & Marketing Director of TSDR.

For more information about True Street Drag Racing, please visit www.truestreetracing.com