Activ8 Communications to Handle PR for Ansell /Menards ARCA Program

DAYTONA BEACH, Florida (February 4, 2010) Activ8 Communications has been named the PR and Marketing firm for the 2010 Ansell / Menards Racing Program within the ARCA Racing Series presented by RE/MAX and Menards. Activ8 will be responsible for handling the public relations, branding, social media, and sponsorship activation needs for the No. 44 Ansell/Menards Ford driven by 9-time ARCA Racing Series Champion Frank Kimmel, as well as managing at-track hospitality outings for both Ansell and Menards guests.
Activ8 Communications, based in Mooresville, North Carolina, is a full-service public relations, branding and sponsorship activation firm founded by veteran NASCAR Sprint Cup Series spotter Mike Calinoff. The decision to sign on with the organization was based on Activ8's specialization in motorsports and ability to manage its public relations, branding and sponsorship activation, while increasing fan interaction through digital media and social networking. Activ8 will look to maintain the Ansell and Menards brands, while creating an innovative fan-forward plan to activate each company's sponsorship from every angle.

"We're excited we were chosen to work with sponsors Ansell and Menards. Each brand has established themselves in their industry, and we hope to extend each brand into the motorsports community. We are equally excited to work with a champion like Frank Kimmel. He has proven success time and time again," said Calinoff. "I'm really proud of the work the Activ8 team has done that led to this opportunity."

Ansell is highly recognized in the hand-protection and safety-apparel industry. With more than 100 years in business, Ansell has proven to be an industry leader by developing high-quality, innovative products. Menards carries some of Ansell's most renowned products, including: HyFlex®, the number one selling glove around the globe; AlphaTEC™, chemical-resistant gloves; and Sol-Vex®, industry leading chemical-resistant gloves.

Menards, a privately held home improvement company, has more than 250 stores in the Midwestern region of the United States. Known for their low prices, great products and customer service, Menards guarantees their everyday competitive prices, promising to beat their competitor's by 11%.

Look for Kimmel to sport the Ansell/Menards logo and drive to make history in the 2010 season as he strives to win his tenth ARCA Championship and beat the record of most wins of all-time.

For more information on the #44 Ansell /Menards Ford, visit to www.ansellracingus.com.

For more information on Menards, please go to www.menards.com.